PRIVACY POLICY

Compliant With: IT Act 2000, SPDI Rules 2011, Consumer Protection Rules 2020
Last Updated: 07/05/2026

Welcome to https://naturefashion.in (“Platform”), operated by Nature Of Illness Private Limited (“Company”, “we”, “our”, “us”).

We are committed to safeguarding your privacy and protecting your personal data in compliance with applicable Indian laws.

By using our Platform, you consent to the practices described in this Privacy Policy.

If you do not agree with this policy, please discontinue using the Platform.

1. INFORMATION WE COLLECT

We collect the following categories of information:

1.1 Personal Information

As defined under the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, we may collect:

  • Full Name
  • Email Address
  • Mobile Number
  • Shipping/Billing Address
  • Date of Birth (optional)
  • Account login details

1.2 Sensitive Personal Data (SPDI)

Collected only when necessary and only with your consent:

  • Payment details (UPI, card number processed via secure gateways only)
  • Bank information (for refunds)

Note: We DO NOT store your full payment/card details. All payments are processed securely by third-party payment gateways compliant with RBI guidelines.

1.3 Device & Technical Data

  • IP Address
  • Browser type
  • Device information
  • Cookies & session data
  • Usage analytics
  • Approximate location data

This helps us improve security and user experience.

1.4 Order & Transaction Data

  • Order history
  • Cart activity
  • Wishlist items
  • Payment status
  • Delivery/return details

2. HOW WE USE YOUR INFORMATION

We use your data to:

  • Process and fulfill your orders
  • Deliver products via courier partners
  • Provide customer support
  • Process refunds, cancellations, and returns
  • Improve website performance
  • Personalize your shopping experience
  • Send updates, offers, and order notifications
  • Prevent fraud, fake orders, or misuse
  • Comply with legal obligations

Users may opt out of promotional communications at any time.

We strictly adhere to purpose limitation guidelines under Indian law.

2.1 CONSENT

By providing your personal information and using our Platform, you expressly consent to the collection, storage, processing, and use of your information for order processing, customer support, analytics, marketing communications, and other legitimate business purposes in accordance with this Privacy Policy.

Where required under applicable law, we obtain your explicit consent before collecting Sensitive Personal Data or sending promotional communications.

3. SHARING OF INFORMATION

We may share your data only with:

3.1 Trusted Third-Party Partners

  • Courier partners (order delivery)
  • Payment gateways
  • SMS/email service providers
  • Customer support tools
  • IT & analytics service providers

These partners are contractually obligated to keep your data secure.

3.2 Legal Authorities

We may disclose information when required by:

  • Court orders
  • Government authorities
  • Law enforcement agencies
  • Compliance with IT Act, tax law, or fraud investigations

3.3 CROSS-BORDER DATA TRANSFER

Some of our technology service providers, cloud hosting providers, analytics partners, or payment partners may store or process data outside India.

By using the Platform, you consent to such transfer, storage, or processing of information outside India, subject to reasonable data protection and security safeguards as required under applicable laws.

4. COOKIES & TRACKING TECHNOLOGIES

We use:

  • Cookies
  • Session identifiers
  • Pixels
  • Analytics tools (such as Google Analytics or Meta Pixel)

to enhance performance and personalize content.

You may disable cookies from your browser, but some features may not work correctly.

5. DATA SECURITY MEASURES

We use industry-standard security practices as per IT Act Section 43A and ISO/IEC 27001 guidelines, such as:

  • SSL encryption
  • Secure servers
  • Controlled data access
  • Password protection
  • Regular security audits

Despite these measures, no system is 100% secure.

By using the Platform, you accept this inherent risk.

5.1 DATA BREACH NOTIFICATION

In the event of any data breach, unauthorized access, or security incident affecting user information, we shall take reasonable steps to investigate, mitigate, and notify affected users and/or relevant authorities as required under applicable Indian laws.

6. DATA RETENTION POLICY

We retain your data only as long as necessary:

  • Active user data: Retained until account deletion
  • Inactive user data: Retained up to 1 year
  • Transaction records: Retained as required by tax and legal compliance (5–7 years)

After expiry, data is securely deleted or anonymized.

7. YOUR RIGHTS (UNDER INDIAN LAW)

You have the right to:

✅ Access – Request what data we hold
✅ Correction – Update inaccurate information
✅ Withdrawal of Consent – For marketing or specific data use
✅ Deletion – Request deletion of your account (exceptions apply)
✅ Opt-Out of Marketing – Users may unsubscribe or opt out from promotional emails, SMS, or marketing communications at any time by using the unsubscribe link or contacting us directly.

To submit a request, contact us at:

📩 info@naturefashion.in

8. CHILDREN’S PRIVACY

We do not knowingly collect data from minors below 18 years.

If you believe a child has provided personal information, contact us for immediate deletion.

9. THIRD-PARTY LINKS

Our Platform may contain links to external websites.

We are not responsible for their:

  • Privacy practices
  • Content
  • Policies

Users must review third-party privacy terms separately.

10. CHANGE OF POLICY

We may update this Privacy Policy due to:

  • Changes in law
  • Business requirements
  • Security updates
  • Service improvements

Revised policies will be posted here with a new “Last Updated” date.

Continued use after updates constitutes acceptance of the revised policy.

11. GRIEVANCE OFFICER

As required under applicable Indian laws:

Name: Riyajahmad Shaikh (DIN)
Designation: Grievance Officer
Company: Nature Of Illness Private Limited

Address:
NA, NA, NEAR M.S.E.B, MANGALWEDHA,
Mangalvedha, Solapur, Maharashtra, 413305

📞 +91 8603851117
✉️ info@naturefashion.in

Working Hours: Monday – Friday (9:00 AM – 6:00 PM)

Complaints will be acknowledged within 48 hours and resolved within 30 days as per applicable legal requirements.

12. CONTACT US

If you have questions regarding this Privacy Policy, contact us at:

📩 info@naturefashion.in
📞 +91 8603851117